Chevron launched an ad campaign on the television news show 60 Minutes in an attempt to show themselves as having a soul. A soul that cares about the very environment it is helping to destroy.
The campaign, called “Power of Human Energy” will be shown in the U.S., Latin America, Europe, Africa, Asia and the Middle East.
They want to divert our attention away from the profit they are making on global warming and try to convince us that we need them to continue the search for fossil fuels, because we have to have fossil fuels in our future. Wink, wink.
They continue to support Myanmar’s brutal military regime who just recently slaughtered human rights protestors in the streets.
They spend millions to strike down any legislation to fund alternative fuel sources which are desperately needed to reverse the effects that burning oil products have created on our environment.
They refuse to cleanup their oily mess that has contaminated ground and water in Ecuador.
They refuse to take responsibility in the deaths of Nigerian anti-Chevron protestors in 1998 and 1999.
They have manipulated supply to drive up gasoline prices at their pumps.
They are slowly buying back their own stock to push the value of their stock prices up.
So, how much money is it going to cost this oil conglomerate to present this disingenuous, new image to the American people? They won’t give any details, of course, but if you look at the scope of the campaign, i.e., ads on television, newspapers, radio, pamphlets, and the internet, the budget is estimated at around $40 million.
They can afford it. The reason they can afford it is because we continue to give them the money at their gas pumps.
I know we don’t have any alternative but to continue to purchase gasoline for our vehicles because we need to get to our jobs, our schools, our shops, our entertainment venues, our vacations, our friends houses, our own houses, and our graves. We do not however, need to buy gasoline from a corporation that obviously has no soul, lies to us about caring for the environment and us and has to resort to buying our sympathy for their struggle to bring their products to us.
Their use of smiling people and smiling families in their ads put forth the image that people are damned lucky to have Chevron as a friendly corporate neighbor.
This is so very touching and heart-warming to think that this oil giant is taking the time, and spending their hard earned dollars, to show us they care.
What a load of crap!
It never ceases to amaze me how the human conscience, while hiding behind a corporate logo, can be convinced that it is okay to destroy the environment and support the slaughter of innocent people all in the name of profit and then try to convince the rest of the world they care.
By the way, Texaco is now owned by Chevron, so if you want to stop feeding this corporate giant your hard earned money then stop feeding Texaco too.
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