Moral human behavior optimizes the survival and nourishment of the human species. . .
Immoral behavior is a threat to all mankind.

I pledge allegiance to the flag of the united states of America and to the republic for which it stands, one nation under God, indivisible, with liberty and justice for all!

Thursday, December 2, 2010

Another Advertising Lie: 4G

The International Telecommunication Union, the global wireless standards-setting organization, has stated that 4G is defined as a network capable of download speeds of 100 megabits per second (Mbps). That's fast enough to download an average high-definition movie in about three minutes.

None of the cell phone networks meet that standard.

Sprint was the first to launch a network called 4G earlier this year. Then, T-Mobile launched its 4G network and Verizon plans to launch its 4G network by the end of the year. Each claims to be the fastest or largest, but it all amounts to smoke and mirrors.

The speeds of these networks, theoretical at best, are a mere one fifth to a half that of the official 4G standard. And actual speeds are just a tenth of "real" 4G.

So why are they lying to us? And more than this do they really think we won’t find out?

As usual, it’s a matter of PR. They are each, quite simply, trying to get our money by claiming they offer more than the next guy. Even if they have to lie to do it. Why do we consumers put up with this level of disrespect from these guys? Or from any company?

Sprint and Verizon have new, faster networks that are still technically not 4G, while T-Mobile has an old, though still faster network that is actually based on 3G technology.

Companies need to be honest with what they are actually selling us. Waiting for us to find out after the sale that we are not getting what was promised is patently wrong and only leads to malcontent from the very people that keep them in business.

Give us what you promise and have faith that we will make the right decision.


For more details on this story check out CNN.

No comments:

There is no wealth like knowledge and no poverty like ignorance. -Ali ibn Abi Talib

Transgressions that are tolerated today will become common place tomorrow. -Greg W

"If you are thinking a year ahead, sow a seed. If you are thinking ten years ahead, plant a tree. If you are thinking one hundred years ahead, educate the people."
Chinese Proverb